Greenwood Plaza
Demographic Information
Local Area Map
Greenwood Plaza serves dual markets which consist of the transient office worker, working in the immediate North Sydney Central Business District (CBD), and an established affluent residential market in both primary and secondary catchment sectors.
The primary market is comprised of Kirribilli, Lavender Bay, Mcmahons Point, Milsons Point, Neutral Bay, North Sydney, Waverton, and Wollstonecraft.
Customer Profile
The number of office workers in the North Sydney CBD is estimated at over 38,000 workers, accounting for 60% of the Centre's visitation.
Greenwood Plaza's current customer base can be summarised as:
Transient Office Worker Market
- Predominantly shopped by more females than males
- The local worker market is concentrated in the 20-49 year group
- Professional/associate professionals account for over 50% of the North Sydney CBD market
- Average income levels in the North Sydney CBD are around $74,340 per worker, 3.6% above the Sydney CBD average
Residential Market
- Trade area population is 17,880 persons, including 7,650 in the primary sector
- The North Sydney residential population has an average of 39.2 years
- Income levels of the residents in the MTA (Main Trade Area) are around $52,892 per capita, and $97,547 per household
- The majority of accommodation throughout the trade area is rental accommodation, accounting for over 56% of the total
Source: MapInfo/Dimasi, October 06