represents the latest iteration of the evolution in the CALVIN KLEIN
brand’s globally recognized #MYCALVINS call to action: Our Family.
evolved #MYCALVINS concept has family at its centre, a display of unity between
strong individuals, further emphasised by the symbolism of the traditional
American quilt. This campaign captures these bonds and brings to life different
ways we can inspire families - both born and made - to connect with one
another, and celebrate the things that unite us.
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